A Nationwide Analysis of 120,000+ Business Internet and Voice Connectivity Quotes
Business Broadband Pricing is anything but transparent.
Every business plan is customized, making “one size fits all” pricing difficult to calculate. On top of that, privatized pricing tends to benefit sales people. It’s no surprise then that the industry keeps data under lock and key.
It’s risky for us to open-source this data set, but we believe it’s ultimately in the best interest of all stakeholders to have some transparency around what businesses pay for broadband/telecom services in the real world. We’re also integrating this dataset across every relevant part of our website.
In the analysis below, you’ll see stats derived from 120,426 telecom quotes and 23,449 sales in the US between Jun 2014 and Feb 2017.
Major Take Aways:
The average monthly telecom spend across 23,449 sales is $359.67/mo.
In total, this data set consisted of 120,426 with an average quote price of $1,131.53/mo.
From our data, Cable was the most frequently sold offering which we attribute to it having the lowest cost per MBPS. ($5.39/mbps)
Of the customers that were sold a product, they were on average quoted 5.14 services.
Fiber/Ethernet were frequently quoted, but due to build costs they were often cost prohibitive. This resulted in only 6.74% of ethernet quotes and 7.57% of fiber quotes selling.
We’ve broken voice connectivity technologies including T1 (Transmission System 1), DS1 (Digital Signal 1), and DS3 (Digital Signal 3) in this dataset.
The reason we chose to do this is because including these technologies tends to inflate prices and artificially lower the dollar spend per Mbps. (For example, of the T1 lines quoted, only 4.15% resulted in a sale.)
However, these technologies are obviously very important for business voice connectivity, and useful for some audiences.
The big picture behind our T1, DS1, and DS3 data is this: traditional telecom and broadband connectivity are merging. In spite of this industry trend, “traditional” telecom products are still being quoted and sold on a regular basis.
It is no secret that businesses want fiber. But at the end of the day, the conversation often boils down to availability and price.
While fiber/ethernet are becoming more cost effective as infrastructure technology costs drop, good old economical coax is still king for the customers in this dataset.
Customers do appear to be willing to pay a premium for fiber/ethernet, but when we factor build costs into the equation, consumers quickly turn to more ubiquitous services like Cable and DSL.
WHAT IS THE METHODOLOGY BEHIND THIS?
We’ve classified this data by technology to account for the weight of high and low quote-to-sale ratios in the big-picture dataset.
Keep in mind that while the records this data was pulled from includes nationwide sales, it is not comprehensive or directly representative of all sellers, providers, or customers. Thanks to the secretive nature of the business broadband industry, determining perfect statistics for the industry as a whole is not possible but we do believe this dataset serves as a solid baseline for national and city level prices.
WHO ARE THE INTERNET PROVIDERS REFERENCED IN THIS DATA?
Due to confidentiality agreements, we are unable to share the specific names providers and customers behind the raw data on this page.
However, the large data pool allows us to see conclusive trends across the industry, and gives a strong picture of what the price range for business broadband is across the industry.